Thulium integration with SALESmanago – one ecosystem for marketing and customer service

In a world where customers expect consistent communication across every channel, companies need tools that unite marketing, sales, and customer service into one ecosystem. That’s why Thulium and SALESmanago created an integration that helps businesses engage, convert, and retain customers at every stage of their journey. This connection not only simplifies processes — it gives a real competitive edge by enabling data-driven, automated, and human-centered customer experiences.

Why connect Thulium with SALESmanago?

Thanks to the integration, customer interaction data from Thulium is automatically sent to SALESmanago, where it can trigger dedicated marketing automation workflows. Conversely, customer activity data from SALESmanago appears directly in the Thulium contact card — allowing agents to handle interactions with full context.

The result:

• Shorter response times
• More personalized conversations
• Greater consistency between marketing and support teams

Current integration capabilities

The Thulium–SALESmanago integration already enables:

1. Automatic event transfer from Thulium to SALESmanago, including:

   • closed chat,
   • closed ticket,
   • missed or completed call,
   • ticket rating,
   • received email.

2. Automated workflows in SALESmanago triggered by these events (e.g., sending messages, reminders, or follow-ups).

3. Viewing customer data from SALESmanago directly in Thulium — showing campaign history, activities, and engagement in one place.

This means every service interaction can instantly become part of a consistent marketing experience.

Practical use cases

Below are real-world scenarios reported by Thulium and SALESmanago clients, showing how the integration supports both service and marketing.

Unfinished application – automatic reminder and follow-up

Scenario: A customer starts filling out an online form but stops after entering contact information. Automation: SALESmanago detects the abandoned process and sends reminders via email, SMS, or web push. If there’s no response, Thulium automatically creates a ticket and assigns it to consultants. Sample message:

Sample message: Hi Anna, we noticed you didn’t finish your loan application. Can we help you complete the last steps? Benefit: No sales opportunity is lost — the client receives help at the right time, and calls are made only when truly needed.

High interest in a product category – alert for the regional manager

Scenario: A client frequently visits the website and browses products in a specific category, e.g., garden furniture. Automation: SALESmanago scores the customer’s behavior and, after reaching a threshold, automatically creates a ticket in Thulium for the assigned manager. Sample message: Hi Mark, we noticed your interest in our garden furniture. We currently have a special offer — would you like to hear more? Benefit: Instant reaction to buying signals and personalized communication that increases sales opportunities — ideal for premium or B2B products.

Abandoned cart – automatic transaction recovery

Scenario: A customer adds products to their cart but doesn’t complete the purchase. Automation: SALESmanago detects the abandoned cart and sends reminders via email, SMS, or web push. If the client hasn’t given marketing consent, the system creates a ticket in Thulium, and an agent reaches out by phone. Sample message: Hello! We noticed you left some items in your cart. Can we help you complete your order? Benefit: Recover lost transactions, increase conversions, and offer personal assistance even without marketing consent — while keeping agent time focused on valuable leads.

Abandoned call – automatic re-engagement

Scenario: The customer hangs up before an agent answers. Automation: Thulium sends an “abandoned call” event to SALESmanago, which automatically triggers an email or SMS apology with an invitation to reconnect. Sample message: Sorry we missed your call! If you still need assistance, click here to request a callback or chat with us. Benefit: No contact attempt is lost, and the brand shows proactive care after every interaction.

The direction of development

Today’s features are just the beginning. The next stage of Thulium and SALESmanago collaboration will include:

• creating follow-up tasks in Thulium based on behaviors in SALESmanago (e.g., disengagement, abandoned cart),
• deeper personalization through a unified 360° customer profile,
• using AI to prioritize contacts and recommend next actions to agents.

The goal is to fully merge automation and human service — so marketing and support act as one team.

How to activate the integration

The integration is available directly in the Thulium panel:

• Go to Administration → Advanced → Integrations
• Choose SALESmanago (CRM)
• Paste the one-time Secret Token generated in SALESmanago
• Confirm and select your channels (hotline, chat, tickets)
• Save and activate the integration

👉 Full guide: Thulium–SALESmanago Integration

Summary

The Thulium + SALESmanago integration brings customer service to a new level — uniting data, marketing, and communication in one place. You can now react faster, automate outreach, and deliver consistent customer experiences. Because success today isn’t just about having data — it’s about connecting it into one complete customer view.

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