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Thulium is the ideal solution for the automotive industry
Car sales, after-sales service, scheduling inspections, coordinating service actions, and the work of advisors - everything comes together in one process. Thulium, as an automotive CRM and system for managing car dealerships, streamlines communication, speeds up employee responses, and enhances service effectiveness.
Car dealers
Dealer groups
Authorized Service Outlets and services
Used car dealerships
Importers and sales network
Challenges in the automotive industry
In a car dealership, customers often choose the dealer who simply answered the phone. Dispersed data between the DMS system and the reception phone, hindered information flow between the service department and the showroom, and missed calls during peak tyre change season are everyday issues. Thulium, as an automotive CRM, eliminates communication chaos, ensuring that no sales opportunity or service request is overlooked.
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One platform for the showroom and service
Sales, after-sales service, scheduling inspections, and coordinating service actions must operate as a single organism. Thulium is a system for managing car dealerships that integrates all contact channels: phone, email, chat, and web forms.
As a result, the service reception and sales department work from a single database. When a customer calls, the system immediately identifies them and displays their history to the advisor: from the purchase of the car, through the last inspection, to any open warranty claims.
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100% of calls answered - the foundation of effective sales
If a salesperson is attending to a customer in the showroom, they cannot answer the phone. In the standard model, this lead is lost. Thulium, as an advanced automotive call centre, ensures every call is monitored.
Queueing and IVR
The customer selects a topic (Service / Showroom / Parts), immediately reaching the appropriate group.
Automatic callbacks
If no one answers, the system creates a 'callback' task and reminds the consultant when they are free.
Call forwarding
The ability to seamlessly transfer calls between the dealer group branches. The result? More scheduled test drives and higher sales conversion.
Complete vehicle history in one place thanks to DMS integration.
Working across multiple systems is a waste of time. Thulium, as a dealer CRM, integrates with DMS systems, consolidating key data into a single customer card:
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Model, VIN number, equipment version.
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Service visit history and mileage.
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Status of service actions and warranties.
The advisor does not need to click through multiple windows. They see the full context of the conversation, which reduces service time and builds the image of a professional service.
Handling service actions and inspections
Coordinating recall actions or seasonal inspections requires precision. Thulium supports proactive customer contact. You can segment the database and effectively reach out to owners of specific models. The system organizes technical requests, complaints, and parts inquiries, assigning them priorities and owners. As a result, after-sales service becomes structured, and the customer feels cared for at every stage of vehicle operation.
AI Voice Analytics in the car dealership
Analyze conversations without listening to them. Artificial intelligence at Thulium transcribes the calls of salespeople and service advisors. The system automatically detects:
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Was a test drive offered?
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Did the advisor mention insurance or accessories?
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What was the customer's sentiment (satisfied/annoyed)? This is a powerful tool for quality control and team training in dealer groups.
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Opinions on Thulium for automotive
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The implementation of Thulium went smoothly. By using Thulium, we are assured that no call or message goes unanswered. Efficient management of employees and callbacks increases the effectiveness of consultants and speeds up service operations.
Błażej Jarząb, Business Development & Marketing Manager at LELLEK Group
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Every rejected call is a lost sale. We aimed to improve the quality of conversations and ease of management. The integration of Thulium with our CRM has streamlined the work of the entire organization.
Przemysław Jakubek, Technical & Logistics Manager CEE at Westfalia-Automotive Poland
Why is the automotive industry choosing Thulium?
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Zero missed calls thanks to callback mechanisms.
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Integrations with DMS and the dealer's IT environment via API.
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Support for dealer groups - managing multiple locations in one panel.
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Sales Tracker for analysing conversions from chats to car sales.
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Full VIN and customer history available to the advisor in a fraction of a second.
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Automation of service inspections and maintenance actions.
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FAQ - Frequently Asked Questions about CRM for Automotive
CRM for automotive (e.g., Thulium) is a customer relationship management system dedicated to the motor industry. It combines phone, email, and chat functions with a vehicle and customer database. It enables sales and service management in one place, which increases the efficiency of car dealerships and dealer groups.
Yes, Thulium, as an advanced dealer CRM, offers an open API that allows integration with DMS (Dealer Management System) systems. Thanks to this, vehicle data (VIN, mileage, service history) is automatically visible on the advisor's panel during a conversation with the client.
Thulium transforms a traditional reception into a modern automotive call center. The system queues calls, directs them to the appropriate departments (Service / Sales / Parts) using IVR, and automatically plans callbacks for unserved customers, guaranteeing 100% answered calls.
The implementation of CRM for car dealers in an ASO accelerates appointment scheduling, organizes the history of inquiries, and facilitates the coordination of service campaigns. Mechanics and advisors have access to consistent data, which eliminates communication errors and increases customer satisfaction with the service.
Yes. The system monitors all leads (inquiries from forms, phones, classified portals) and ensures that the salesperson contacts the customer. The Sales Tracker function helps analyze which channels generate the most used car sales.
Thulium acts as a safety buffer in the background. When a salesperson is talking to a customer face-to-face and cannot answer the phone, the system does not reject the call but registers it as "to call back." After the meeting, the salesperson receives a notification and can connect with the customer with one click, with a preview of who called.
An inquiry received by the reception (by phone or email) enters the system as a ticket. It can be assigned to a specific advisor or group. All authorized employees see the status of the case, notes, and history of arrangements, which eliminates the need for physical passing of notes or asking colleagues for details of the order.
The system enables mass but personalized outreach to a selected group of customers, e.g., owners of a specific model or year, via SMS or email. In the event of a large response, IVR - an automatic hotline - can pre-categorize callers regarding a service campaign, directing them to a dedicated group of consultants to avoid blocking the main dealership line.
Yes, Thulium is a cloud solution and centralizes data. The manager has access to a single reporting panel - a dashboard - where they can see real-time statistics for each dealership separately and the entire group combined. They can compare reaction time, the number of missed calls, or the effectiveness of test drive appointments across different locations.
Artificial intelligence analyzes call recordings and tags them, e.g., customer angry, no test drive proposed. The supervisor does not have to listen to hours of recordings, as the system itself indicates conversations that require attention. This allows for quick detection of a novice advisor's mistakes and, based on specific examples, shows how to better conduct a sales conversation.