CRM for automotive and car dealerships - system for showrooms and service

CRM for automotive (e.g., Thulium) is a customer relationship management system dedicated to the motor industry. It combines phone, email, and chat functions with a vehicle and customer database. It enables sales and service management in one place, which increases the efficiency of car dealerships and dealer groups.

Yes, Thulium, as an advanced dealer CRM, offers an open API that allows integration with DMS (Dealer Management System) systems. Thanks to this, vehicle data (VIN, mileage, service history) is automatically visible on the advisor's panel during a conversation with the client.

Thulium transforms a traditional reception into a modern automotive call center. The system queues calls, directs them to the appropriate departments (Service / Sales / Parts) using IVR, and automatically plans callbacks for unserved customers, guaranteeing 100% answered calls.

The implementation of CRM for car dealers in an ASO accelerates appointment scheduling, organizes the history of inquiries, and facilitates the coordination of service campaigns. Mechanics and advisors have access to consistent data, which eliminates communication errors and increases customer satisfaction with the service.

Yes. The system monitors all leads (inquiries from forms, phones, classified portals) and ensures that the salesperson contacts the customer. The Sales Tracker function helps analyze which channels generate the most used car sales.

Thulium acts as a safety buffer in the background. When a salesperson is talking to a customer face-to-face and cannot answer the phone, the system does not reject the call but registers it as "to call back." After the meeting, the salesperson receives a notification and can connect with the customer with one click, with a preview of who called.

An inquiry received by the reception (by phone or email) enters the system as a ticket. It can be assigned to a specific advisor or group. All authorized employees see the status of the case, notes, and history of arrangements, which eliminates the need for physical passing of notes or asking colleagues for details of the order.

The system enables mass but personalized outreach to a selected group of customers, e.g., owners of a specific model or year, via SMS or email. In the event of a large response, IVR - an automatic hotline - can pre-categorize callers regarding a service campaign, directing them to a dedicated group of consultants to avoid blocking the main dealership line.

Yes, Thulium is a cloud solution and centralizes data. The manager has access to a single reporting panel - a dashboard - where they can see real-time statistics for each dealership separately and the entire group combined. They can compare reaction time, the number of missed calls, or the effectiveness of test drive appointments across different locations.

Artificial intelligence analyzes call recordings and tags them, e.g., customer angry, no test drive proposed. The supervisor does not have to listen to hours of recordings, as the system itself indicates conversations that require attention. This allows for quick detection of a novice advisor's mistakes and, based on specific examples, shows how to better conduct a sales conversation.