CRM for the automotive industry, car dealerships, and automotive dealers.
Monitor service activities and vehicle inspections for your clients
At a car dealership, sales are often intertwined with service, and managing the showroom is closely linked to managing the service department. With Thulium, all interactions with the customer are logged in the contact history, making it much easier to quickly respond to their post-sale needs. A satisfied customer remains loyal to the brand and the dealership.
"The implementation of Thulium went smoothly without disrupting other business processes. As a result, we achieved full functionality in communication with customers with no major issues. Using Thulium, we are confident that no call or message will go unanswered. Efficient management of employees in terms of answering calls and handling callbacks increases the effectiveness of consultants and accelerates the service work."
Błażej Jarząb, Business Development & Marketing Manager at LELLEK Group
CRM for automotive with all vehicle data in one place
The speed of data access is one of the most important factors influencing customer service. When the showroom and service departments work with separate tools and data isn't integrated, advisors, salespeople, and mechanics must perform additional tasks to maintain an adequate level of service. The customer card serves as an excellent and easily accessible "repository" of data, reducing the need to navigate through different systems, such as a car service program or dealer CRM, during customer service.
Higher-Level customer service
All customer service is managed in one panel, with all data easily accessible. The system organizes work and automates repetitive processes, allowing customer advisors to focus on personalized communication and driving sales. Thanks to advanced API features, data flow between the automotive call center system and the DMS system is much simpler.
Ensure your customer doesn’t drive off to another dealership
Customer service in a car dealership directly impacts purchasing decisions. Due to poor service, a customer might buy the same brand vehicle at a dealership within a different dealer group, which would improve the competitor's sales figures, or even choose a car from another brand or dealership network altogether.
100% of Calls answered
Availability is key for car dealerships. A missed call could mean the loss of a test drive opportunity or that a potential customer didn't receive important information. If your employee misses a call (which can happen when they are serving a customer on-site), the system ensures they won’t miss the call, prompting them to return it at the next available moment.
Draw conclusions based on advanced reports
How can you ensure growth and improved sales for your car dealership network? You need to know what's happening now and what has happened in the past. Only then can you make data-driven decisions and effectively manage your car dealership. Thulium reports provide a space where you can analyze key customer service metrics and conduct regular audits.
"In our industry, one or two missed calls directly translate to lost sales. Before implementing Thulium, we didn’t have the ability to set up a phone system and IVR tree in a way that allowed us to effectively manage incoming calls. This was especially problematic during our 'high season' when phone lines would drop. We wanted to improve the quality of customer calls and the ease of managing the system, which we were finally able to achieve. Additionally, Thulium's integration with our CRM improved our workflow."
Przemysław Jakubek, Technical & Logistics Manager CEE at Westfalia-Automotive Polska
Customer service in a car dealership
Increase the efficiency of your service department staff
Leverage analytics to compare performance across different periods or among various consultants working on the showroom floor or in the service department. Proper task planning, speed analysis, and adjusting resources to meet demand will help increase your team's effectiveness.
Identify, analyze, and solve customer issues
Customer service at a car dealership is a significant challenge, and errors or problems happen to everyone. A CRM for car dealers gives you quick access to call recordings, customer contact history, and comprehensive reports. This allows you to continuously monitor the situation in your service department and address issues in real time.
Sales Tracker – monitor what’s selling on your website
Sales Tracker allows you to track sales conversion rates related to live chat interactions with customers. This enables you to see exactly which of your team members and what arguments are most effective in driving sales.